
Swindon Borough Council are making sure developers play their part in encouraging active travel as part of the planning process.
Here are some of the initiatives.
As part of developer obligations, there are cycling offers for residents in large new developments.
Badbury Park
Thanks to Persimmon and Redrow, the first resident in each property is entitled to a £100 cycle voucher. This can be redeemed at Mitchell Cycles or Recycles. Mitchell Cycles is a family-run local bike shop based on Shrivenham Road (by the Magic Roundabout) providing a range of bikes and services. Recycles is a social enterprise based on Princes Street in the town centre which sells refurbished bikes, equipment and services at a reduced cost (you can also donate any pre-loved bikes here).
Your £100 cycle voucher can be used against any of the following purchases:
- Adult bikes (including e-bikes, adapted cycles etc.)
- Cycle equipment to help you make journeys by bike (such as pannier bags, cycle racks, baskets, mudguards, trailers, lights, child-seats etc.)
- Cycle safety clothing (such as hi-viz and waterproof clothing, gloves, helmets etc.)
- Services and repairs (Does not including upgrades to components for cycle sports)
If your household hasn’t claimed your voucher, contact the travel plan co-ordinator.
Wichelstowe (Canalside, Wichel Fields and the Orchards)
Residents in the new Barratt and David Wilson Homes in Wichelstowe can take advantage of the “Borrow a Bike” scheme. Through the initiative, you can borrow an electric, folding, or hybrid bike for up to 6 weeks to see whether cycling is for you.
You are also entitled to apply for free bus travel.
Information can be found in your Household Travel Information Pack, or on the development’s travel website.

Via Alveus, Blunsdon
As a small development of 43 houses, Greensquare don’t have to make such a big commitment under the planning process as some of the developments on this page.
However, each new household will receive a Travel Information pack, containing travel information, walking and cycling maps of the area, and bus timetables, as well as a voucher for a free month’s bus pass.
Burderop Park
As part of the planning permission, residents in the Burderop Park development will receive a travel information pack on occupation of their home, are entitled to claim a cycle purchase discount and a one-week bus pass.
We will endeavour to get contact details to publish on this page, but in the meantime, speak to sales office staff.
Stratton Villas
A letter will be given to each new resident at Stratton Villas containing links to bus timetables, local cycle and walking maps. There’s also details of how to claim back the money for a week’s Mega Rider on Stagecoach buses. If you’ve not received your letter when moving in, then email mail@newdawnhomes.co.uk.
Backhouse Highworth
Residents in the Backhouse development south of Highworth can take advantage of the “Borrow a Bike” scheme.
Through the initiative, you can borrow an electric, folding, or hybrid bike for up to 6 weeks to see whether cycling is for you.
Information can be found in your Household Travel Information Pack, or on the development’s travel website.
First residents in each home can also have free weekly passes for the Stagecoach 7 bus that travels between Swindon and Highworth. The leaflet containing the voucher is in your Household Travel Information Pack.
Oakfield Campus
Residents in the new homes on Oakfield, Marlowe Avenue can take advantage of the “Borrow a Bike” scheme. Through the initiative, you can borrow an electric, folding, or hybrid bike for up to 6 weeks to see whether cycling is for you.
You are also entitled to apply for free bus travel, and a £20 GWR rail voucher.
Information can be found in your Household Travel Information Pack, or on the development’s travel website.
Stanton Chase (Former Catsbrain Farm)
Residents in the new homes on Persimmon’s Stanton Chase development can take advantage of the “Borrow a Bike” scheme. Through the initiative, you can borrow an electric, folding, or hybrid bike for up to 6 weeks to see whether cycling is for you.
You are also entitled to apply for free bus travel, and a £20 GWR rail voucher.
Information can be found in your Household Travel Information Pack, or on the development’s travel website.
Redlands, New Eastern Villages
Residents in the new homes on Bellway, Bovis and Linden Homes “Redlands Grove” development can take advantage of the “Borrow a Bike” scheme. Through the initiative, you can borrow an electric, folding, or hybrid bike for up to 6 weeks to see whether cycling is for you.
You are also entitled to apply for free bus travel, and a £20 GWR rail voucher.
Information can be found in your Household Travel Information Pack, or on the development’s travel website.
Western Gate (Marlborough Road)
Residents in the new homes on Lagan Homes “Western Gate” development on Marlborough Road can take advantage of the “Borrow a Bike” scheme. Through the initiative, you can borrow an electric, folding, or hybrid bike for up to 6 weeks to see whether cycling is for you.
You are also entitled to apply for free bus travel, and a £20 GWR rail voucher.
Information can be found in your Household Travel Information Pack, or on the development’s travel website.
Backhouse Blunsdon
Residents in the Backhouse development on Blunsdon Hill can take advantage of the “Borrow a Bike” scheme.
Through the initiative, you can borrow an electric, folding, or hybrid bike for up to 6 weeks to see whether cycling is for you.
Information can be found in your Household Travel Information Pack, or on the development’s travel website.
Developments now fully occupied – Offers have expired
- Queens Drive
- Ambrose Gardens
- Ridgeway Farm
- Abbey Farm
- Vicarage Gardens, South Marston
- Skylark Meadow, Blunsdon
- Hayfield Wood, Blunsdon
- The Paddocks, Blunsdon
Coming in 2024 and beyond … watch this space!
- Shrivenham Road, Highworth
- Various -New Eastern Villages
- Brunel Arcade
- Marlborough Park – Latest phase

